Take my recent holiday to stunning and versatile Switzerland...I did have the ambition to try and summarize "the Swiss" in 10 shots (for the craic). When reviewing my pictures, I just realised that my favorite 2 shots will just never work together...hmm actually, since there's not such thing as "the Swiss" maybe that's the answer, a collection of pictures from a large spectrum of styles and moods !
Above is the slightly scary Gotthard Pass during a thunderstorm in late afternoon...and the abstract one is the entrance of a tunnel, as we were on the train to the Rochers de Nayes, near Montreux.
Actually one outdoor campaign did jump out while I was in there, quite a positive and interactive, by Swiss outdoor advertising leader APG SGA. I didn't see any version in German, strangely enough, despite having travelled in pretty much all major German speaking cities, but I was just taken by surprise by the first poster I found in the French part : this IS what Switzerland wants : followed by people's random wishes "A bottle of rose, a happy childhood for everyone, Wifi in all trains..." And even more surprised when I discovered an Italian version existed, with different wishes on (the french posters seem to have the same lines on everywhere, I wouldn't dare translating the Italian ones but take my word for it, they wish for different stuff) ...this just confirms the strange feeling that there isn't just one Switzerland, there's about 3-4 of them living in a parallel world ! I loved the idea of a referendum and how they laid it out.
Actually one outdoor campaign did jump out while I was in there, quite a positive and interactive, by Swiss outdoor advertising leader APG SGA. I didn't see any version in German, strangely enough, despite having travelled in pretty much all major German speaking cities, but I was just taken by surprise by the first poster I found in the French part : this IS what Switzerland wants : followed by people's random wishes "A bottle of rose, a happy childhood for everyone, Wifi in all trains..." And even more surprised when I discovered an Italian version existed, with different wishes on (the french posters seem to have the same lines on everywhere, I wouldn't dare translating the Italian ones but take my word for it, they wish for different stuff) ...this just confirms the strange feeling that there isn't just one Switzerland, there's about 3-4 of them living in a parallel world ! I loved the idea of a referendum and how they laid it out.
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